Accounting for Business & Personal Growth

We Support, We Guide, We Encourage
At Pure Balance Accounting Ltd (PBA) we really are interested in you, your business, and your aspirations. We offer a fresh approach to accountancy and our Mission Statement is: 

to encourage a healthier attitude to running your business”.

We want to work with you to help you to understand the figures, rather than being worried about them!  Only as much as you’re comfortable with, but enough to help you to feel in control of your business and to make more informed decisions. 

Our fundamental values are incorporated within our name:

“Personable, Understanding, Reliable, Encouraging”

We believe these qualities help build strong relationships with our members. We connect with them, and interactions are comfortable and genuine. We listen actively and empathise with their experiences and emotions.  Our members know they can count on us to meet deadlines and offer business support and guidance when needed.
We encourage business owners to help them believe in their abilities and potential. Offering words of support or simply motivating them during tough times to inspire confidence and growth.

We can help you stop feeling embarrassed about your lack of financial knowledge and ease the stress you feel about numbers, enabling you to talk about your business and its finances.

Let us help you to take back control and feel confident in growing your business.

We have harnessed the power of the latest software, enabling our members to easily capture things ‘on the go’, taking the burden out of record-keeping.

Xero is a market leader when it comes to accounting software, combine it with Dext (digital receipt capture software) and you don’t have to worry anymore about losing receipts, or gathering all of your information together at the end of the year.

Accountancy

We believe that by encouraging a healthier and less fearful attitude to finance, we can work with you to devise a plan to achieve both your personal and professional goals.

We want to be an integral part of your business support: starting from taking the pain out of capturing your information, producing your accounts and submitting your tax return, right through to chatting through decisions with you, as well as being a sounding board if you need it. 

In fact, we like to consider you a ‘member’ of Pure Balance, rather than a client.

See our Accountancy page for further details of the packages we offer to meet your business and personal needs.

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Wellbeing

By bringing together a range of wellbeing providers and offering regular wellbeing tips, we hope to empower you to achieve optimum wellbeing and be the best version of you.  In turn, this will help your business too!

Pure Balance Wellbeing stems from my own love for all things health related - both physical and mental.

When we are at our peak we are motivated, happy and driven.  We feel we can take on the world!  But when we let things get on top of us, and do not make time for ourselves to relax and recharge, we are less creative and lack energy. 

We hope the Wellbeing section inspires our members to take better care of themselves.

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Community

We believe in paying forward and helping the local community as much as we can:

• The Director is the Vice-Chair of a school charity
• Sponsoring a local lad with his go-karting dreams
• Reading with children at a local school
• Donations to charities

If there is a way we can provide support we believe it is important to help.

Take a look at the Community page to learn more about the involvement Pure Balance Accounting has in the local and surrounding areas.

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The Team

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Latest News

“Client-focused, caring and professional. Special mention to Jodie, who provides a service above and beyond expectation, that is dependable, reliable, and reactive, ensuring a strong personal approach, and professional partnership is achieved.”

Nicole Williamson
ECP Limited

“Pure Balance offers more than just bookkeeping or accounting services - I know that I can get informed and honest advice about my business. I appreciate Jodie's expertise and direct approach.”

Sara Caselton-Bone
Bay Wellbeing

“We have found the services of Pure Balance Accounting to be 100% first class.”

Jonathan Clark
Hazel Court (Loughton) RTM Company Ltd

Excellent accountancy service with meaningful explanations. A very responsive and helpful team. Real people behind the services, reliable, and highly professional.”

Serena Pagliai
FIN1 (CCGC) Ltd

“Pure Balance Accounting has played an integral part in the direction we have taken our business in the last few years”

Cornel Beukes
Beukes Integration & Control Ltd

“Jodie always takes time to explain things in full and in terms that make sense to me. Her advice over the years has been invaluable and she is not just my accountant but a trusted friend.”

Emma Millar-Rix
Alistair Millar Design Engineering Limited

“I have never had an accountant give such personal attention before. The whole team are approachable and friendly. I am so happy to have found them!”

Gen Powell
Love You Burlesque Ltd

“The team are always willing to help and don’t make you feel as though any question is a silly question. Knowing there is someone who will help to guide you in the correct way is invaluable.”

Claire Waidson
Essex Sealants Ltd

“I have always received a highly professional and ultra efficient service from Jodie and her team, enabling me to concentrate on my core business.”

Andy Spriggs
Wiser Wealth Ltd

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Simon Childs

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SOMEBODY ELSE

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