Welcome to Pure Balance Accounting

Find out more about us...

Thank you for taking an interest in Pure Balance Accounting and for wanting to learn a little more about us and how we can help you with your business.

Pure Balance Accounting was established in 2018, following the acquisition of the practice I was then working at.  My goal has always been to run my own practice, so when the opportunity presented itself, I was scared, but I knew it was the right path for me.

I have been working as an accountant since 2004.  It’s been an interesting career journey and I hope that makes me able to appreciate business from a range of different perspectives.

Accountancy wasn’t a first career choice for me - I started out working in advertising and marketing.  This still interests me to this day and plays to my creative side.  I didn’t realise back then, that figures would be a strength too - until I found myself working as a Funding Manager in education and really loving it.  

I have always been very focused and hard-working in my career, from travelling all over the country working as an Auditor for KPMG LLP to then coming back to work for a local accountancy practice.

Since establishing Pure Balance Accounting I have come to realise that when you run your own business, the usual rules of work-life balance don’t really apply - as your business is a significant part of your life. It’s just a process of finding the best way to manage all of your responsibilities and preserve your own wellbeing at the same time.

So, it got me thinking about that too - hence Pure Balance Wellbeing - our collaboration with a range of wellbeing experts that can help you to stay on track in business and in life.

I really do love helping businesses flourish and so I guess it does, and has been part of the journey leading to where we are now.

It’s the part of running Pure Balance that I enjoy the most - helping members to achieve their dreams. It motivates me to help you to be proactive and set meaningful targets, helping you to achieve success in both your business and personal life.

If this is the kind of support, guidance, and encouragement you are after then please get in touch. I look forward to meeting you!

Many Thanks

Jodie

The Team

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Latest News

“Client-focused, caring and professional. Special mention to Jodie, who provides a service above and beyond expectation, that is dependable, reliable, and reactive, ensuring a strong personal approach, and professional partnership is achieved.”

Nicole Williamson
ECP Limited

“Pure Balance offers more than just bookkeeping or accounting services - I know that I can get informed and honest advice about my business. I appreciate Jodie's expertise and direct approach.”

Sara Caselton-Bone
Bay Wellbeing

“We have found the services of Pure Balance Accounting to be 100% first class.”

Jonathan Clark
Hazel Court (Loughton) RTM Company Ltd

Excellent accountancy service with meaningful explanations. A very responsive and helpful team. Real people behind the services, reliable, and highly professional.”

Serena Pagliai
FIN1 (CCGC) Ltd

“Pure Balance Accounting has played an integral part in the direction we have taken our business in the last few years”

Cornel Beukes
Beukes Integration & Control Ltd

“Jodie always takes time to explain things in full and in terms that make sense to me. Her advice over the years has been invaluable and she is not just my accountant but a trusted friend.”

Emma Millar-Rix
Alistair Millar Design Engineering Limited

“I have never had an accountant give such personal attention before. The whole team are approachable and friendly. I am so happy to have found them!”

Gen Powell
Love You Burlesque Ltd

“The team are always willing to help and don’t make you feel as though any question is a silly question. Knowing there is someone who will help to guide you in the correct way is invaluable.”

Claire Waidson
Essex Sealants Ltd

“I have always received a highly professional and ultra efficient service from Jodie and her team, enabling me to concentrate on my core business.”

Andy Spriggs
Wiser Wealth Ltd

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Simon Childs

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SOMEBODY ELSE

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