I am Jodie Lusby and I founded Pure Balance in 2018, having been working as an accountant since 2004. It’s been an interesting career journey and I hope that makes me able to appreciate business from a range of different perspectives. Accountancy wasn’t a first career choice for me, perhaps because I thought it was ‘stuffy’! I started out working in marketing, which still interests me and plays to my analytical and creative side. I didn’t realise back then, that figures would be a strength too - until I found myself working as a Funding Manager in education and really loving it.
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I have always been very focused and hard working in my career, travelling all over the country working as an Auditor for KPMG and then coming back to work for a local accountancy practice. But, when my first child came along my priorities shifted, and I needed to find a better balance between my work and home life - so ‘Pure Balance’ was born!

When you run your own business, the usual rules of work-life balance don’t apply - as your business is a significant part of your life - almost like another ‘baby’. It’s just a process of finding the best way to manage all of your responsibilities and preserve your own wellbeing at the same time.
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So, it got me thinking about that too - hence the birth of Pure Balance Wellbeing - our collaboration with a range of wellbeing experts that can help you to stay on track. I think my fresh approach to supporting people in their business was borne of my personal interests, career experience and then what I found were my natural abilities. Back in 2009, I came top across the globe in Business Analysis (part of the Association of Chartered Certified Accountants Qualifications), beating 19,802 other candidates. I am not naturally boastful, but one of my current clients who I knew me back then, said I should mention it!

She said that it shows that I was already naturally interested in the wider aspects of business consultancy, as well as accountancy. I really do love helping business’s flourish and so I guess it does, and has been part of the journey leading to where we are now. It’s the part of running Pure Balance that I enjoy the most - helping members to achieve their dreams. It definitely motivates me to help you to be proactive and set meaningful targets, helping you to achieve success.

Several of our clients have come along on our journey with us, even pre-Pure Balance. We provide more than an accounting service; it is a community that supports and encourages. We regularly “shout out” about our members; sharing and liking their posts on social media, and recommending their services - because we want them to succeed.

When you run your own business, the usual rules of work-life balance don’t apply - as your business is a significant part of your life - almost like another ‘baby’. It’s just a process of finding the best way to manage all of your responsibilities and preserve your own wellbeing at the same time.
‍
So, it got me thinking about that too - hence the birth of Pure Balance Wellbeing - our collaboration with a range of wellbeing experts that can help you to stay on track. I think my fresh approach to supporting people in their business was borne of my personal interests, career experience and then what I found were my natural abilities. Back in 2009, I came top across the globe in Business Analysis (part of the Association of Chartered Certified Accountants Qualifications), beating 19,802 other candidates. I am not naturally boastful, but one of my current clients who I knew me back then, said I should mention it!